Yes,Saxo Bank has found a new sponsor for the team.Its name is SunGard and it is a company that provides softwares,disaster recovery services and does lots of other things (you can read about them in the following article).The company won't be the main sponsor of the team this year (or at least,that's what I understood) and will work with Riis also in 2011.
Of course I think this is a very good news for the team and I hope Bjarne will soon find another sponsor for his riders.Allez guys!
http://www.cyclingnews.com/news/sungard-signs-on-as-sponsor-for-team-saxo-bank
US IT firm signs on for one year as minor sponsor
Team Saxo Bank has signed US-based SunGard as a new sponsor for the team this year. The information technology firm will not serve as name or co-sponsor, but the news gives some much needed morale support to the team after Saxo Bank announced they would terminate their support at the end of 2010.
SunGard is one of the largest privately owned companies in the US, with annual revenue exceeding $5 billion. According to its web site, it “provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software.”
“This agreement sends a very strong signal, and it could not come at a better time,” team manager Trey Greenwood told sporten.dk. “It is a real scoop for our team.”
While the amount of the sponsorship was not announced,it was speculated to be anywhere from one million dollars to “several million dollars”.According to Greenwood, “it is not enough to be a co-sponsor,but it is big enough to change some things for us.”
Team owner Bjarne Riis did not dismiss the notion that the sponsorship might be expanded in 2011.“It is a great sponsor who wants to be here. Whether it could ultimately become something more remains to be seen. The important thing is we get them on board and we now show them what we have to offer, " Riis told sporten.dk.
Greenwood added,“Compared to the exposure you get as our sponsor,you will certainly get back more than you paid for.”
That is exactly what the company is hoping for.“We see a great potential to improve SunGard's brand awareness and visibility as a global IT business by sponsoring Team Saxo Bank.We are pleased that SunGard now stands stand side by side with one of professional cycling's leaders,” according to a statement issued by Brian Robins, SunGard's director of marketing.
The agreement provides the team with more than moral support, though.It “means that we can pass this year on the same or slightly higher level than last year.And we can keep a level we can be happy with and start with some of the steps we'd like.”
US IT firm signs on for one year as minor sponsor
Team Saxo Bank has signed US-based SunGard as a new sponsor for the team this year. The information technology firm will not serve as name or co-sponsor, but the news gives some much needed morale support to the team after Saxo Bank announced they would terminate their support at the end of 2010.
SunGard is one of the largest privately owned companies in the US, with annual revenue exceeding $5 billion. According to its web site, it “provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software.”
“This agreement sends a very strong signal, and it could not come at a better time,” team manager Trey Greenwood told sporten.dk. “It is a real scoop for our team.”
While the amount of the sponsorship was not announced,it was speculated to be anywhere from one million dollars to “several million dollars”.According to Greenwood, “it is not enough to be a co-sponsor,but it is big enough to change some things for us.”
Team owner Bjarne Riis did not dismiss the notion that the sponsorship might be expanded in 2011.“It is a great sponsor who wants to be here. Whether it could ultimately become something more remains to be seen. The important thing is we get them on board and we now show them what we have to offer, " Riis told sporten.dk.
Greenwood added,“Compared to the exposure you get as our sponsor,you will certainly get back more than you paid for.”
That is exactly what the company is hoping for.“We see a great potential to improve SunGard's brand awareness and visibility as a global IT business by sponsoring Team Saxo Bank.We are pleased that SunGard now stands stand side by side with one of professional cycling's leaders,” according to a statement issued by Brian Robins, SunGard's director of marketing.
The agreement provides the team with more than moral support, though.It “means that we can pass this year on the same or slightly higher level than last year.And we can keep a level we can be happy with and start with some of the steps we'd like.”
RANDOM LINKS
http://blog.tv2.dk/chris.anker.ol/ :Chris Anker Sorensen has updated his blog with a funny list of "Goals achieved during the 2009 season".In said list,cycling is just very briefly mentioned.
http://blog.tv2.dk/chris.anker.ol/ :Chris Anker Sorensen has updated his blog with a funny list of "Goals achieved during the 2009 season".In said list,cycling is just very briefly mentioned.
http://www.sporten.dk/cykling/dansk-stjernerytter-skadet :according to Sporten.dk,Jakob Fuglsang is having some problems with his knee and his training camp may already be over after just one day.Me warmly hopes that the online translater is not telling me the truth and that,in case my online translater isn't a liar,Jakob's problem isn't too serious.
http://www.ustream.tv/channel/saxo-press-conference :link to SB press conference.I've watched it this afternoon and I've really liked it,also because it rememberd me why I like the Schleck brothers so much.
http://www.pezcyclingnews.com/?pg=fullstory&id=7900&status=True&catname=Latest%20News The title of this interview,"You gotta love Kenny Van Hummel",speaks clearly about its topic.
Many thanks for the Chris Anker link because I forget to check up on him because I get sidelined by Pippo searches. Oh no, did I just type that? No I did not; it was my evil twin, yeah. Um, anyway, yea for Saxo Bank!
RispondiEliminaYou're always welcome.Btw me dares to suggest your evil twin devoting more time to Chris Anker than to Pippo,because Chris is a much better rider,a smarter person,doesn't spend money on useless things and isn't a Hair Gel Abuser ;)
RispondiElimina